About HOJA

A Leaf with a
Thousand Year Story

Single-origin guayusa, sourced from 60 indigenous Kichwa families in the Ecuadorian Amazon. Clean energy, no crash — and a story worth knowing.

2,000 Years in the Amazon

What it is

Guayusa (Ilex guayusa) is a caffeinated holly tree native to the upper Amazon basin — one of only three caffeinated holly species in the world.

How old

Dried guayusa leaves have been found in Bolivian shamans' tombs dating back 1,500 years — far outside its natural growing region, suggesting it was a highly valued trade plant.

The tradition

Kichwa families would gather before dawn — sometimes at 3am — to brew guayusa together around a fire. Known as wayus, this was a ritual of storytelling, dream sharing, and community.

How it was used

Hunters drank large amounts before entering the forest — its sustained, jitter-free energy kept them sharp for hours. Shamans used it for heightened awareness and vivid dreaming.

60 Families.
One Forest.

Who grows it

60 indigenous Kichwa families in Napo Province, Ecuador — each tending their own section of natural forest garden alongside native plants, trees, and wildlife.

Not a farm

These are not monocrop plantations. Guayusa grows within diverse natural arrangements that preserve the Amazon's ecosystem rather than replacing it.

Order-only harvesting

Leaves are only picked when there is an order. Between orders, plants grow undisturbed and shed leaves naturally. Nothing is harvested speculatively.

Equal distribution

When an order arrives, our supplier visits each of the 60 families in person and divides the weight equally among them — ensuring fair income across the whole community, not just the closest or most productive growers.

From Leaf to Bag

The Process

01
Order Placed

Nothing moves until there's an order. Our supplier is notified and begins visiting each of the 60 families to distribute the required weight equally.

02
Hand-Picked Same Day

Each family hand-picks their share of mature leaves from the forest garden. All leaves are delivered to the processing house the same day they are picked.

03
Greenhouse Dried → 15% Moisture

Leaves are spread in a greenhouse and turned regularly until they reach 15% moisture content — stabilising the leaf and concentrating its natural compounds.

04
Oven Dried → 7% Moisture

A final oven stage brings moisture down to 7% — making the leaf shelf-stable and locking in its flavour and active compounds.

05
Cut to Size & Shipped to the UK

Dried leaves are chopped to the exact mesh size for our tea bags, then packed and shipped directly to the UK for bagging and fulfilment.

What's Inside

Caffeine
~80mg per cup

Similar to an espresso, but absorbed gradually — sustained energy without the spike or crash.

L-Theanine
Naturally present

Promotes calm alertness. Works with caffeine to reduce anxiety and sharpen focus without the edge.

Theobromine
Naturally present

Also found in cacao — a gentle, long-lasting stimulant that improves mood and sustains energy over time.

Antioxidants
Exceptionally high

Among the highest antioxidant levels of any brewed leaf — supporting long-term cellular health with every cup.

Single-Origin.
Nothing Added.

Single-Origin

Napo Province, Ecuador only. Fully traceable from leaf to bag.

Nothing Added

Pure guayusa. No blends, flavourings, or additives.

Forest-Positive

Grown within natural forest gardens. No monocultures, no clearing.

Fairly Distributed

Every order split equally among all 60 Kichwa families.

Try It

Ready to Brew?

25 or 40 bags, one-time or subscribe. Free UK delivery on orders over £30.

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